Go SuFa

Find the cheapest groceries in your area - every week

Weekly price comparisons from real local supermarkets

your weekly savings

One email a week. Unsubscribe anytime.


We show you where groceries are cheaper- every week.

Groceries in NZ are expensive. Most people don’t know where prices are cheaper. We make that visible.1. Compare real prices across local stores.
2. See which supermarket is cheapest this week.
3. Save money without changing what you buy.

50 essential grocery items tracked.

Weekly price checks across local supermarkets.

Best value supermarket for the week.


Starting local on the North Shore

Launching in one suburb to get prices right - expanding across NZ next

We track weekly essentials Kiwi households buy.

''Real Prices. Smarter Weeks."


Weekly price comparisons in your area.

One email a week. No ads. No sponsored prices


© 2026 Go SuFa. All rights reserved.

PRIVACY POLICY
Effective Date: 5 January 2026
1. WHO WE ARE
Go SuFa is a newsletter service operated by Navitra Trading Co Ltd ("we", "us"). We provide grocery price comparisons and market observations.
2. INFORMATION WE COLLECT
To operate the service, we collect:
Account Data: The name and email address you voluntarily provide.
Engagement Data: Technical data on how you interact with our emails (e.g., open rates and link clicks), which helps us understand what content is valuable.
3. HOW WE USE YOUR INFORMATION
We use your data to:
Deliver the Go SuFa newsletter.
Analyze engagement to improve our content.
Generate anonymized, aggregated insights into market trends.
4. COMMERCIALISATION OF AGGREGATED INSIGHTS
We may analyze data to create high-level statistics and market trends (e.g., "30% of readers clicked on the Lamb leg deal").
Our Promise: We will never sell your personal contact details to third parties for marketing purposes.
Our Rights: We reserve the right to use, share, or commercialise these anonymous, aggregated insights with business partners or advertisers. This data is statistical only and cannot be used to re-identify you.
5. THIRD-PARTY PROCESSORS
We use trusted infrastructure to run our service:
Beehiiv: For email delivery and database management.
Carrd: For website hosting.
Make: For data automation and integration.
Google Workspace: For secure data storage. These providers process data solely to provide their services to us.
6. YOUR RIGHTS
Under the Privacy Act 2020, you have the right to request access to or correction of your personal information.
Contact: [email protected]TERMS OF SERVICE
Effective Date: 5 January 2026
1. THE SERVICE (PUBLISHER ONLY)
Go SuFa is an independent publisher of information. We observe and report on grocery prices and deals.
We are not a retailer. We do not sell groceries, stock products, or process payments for goods.
We are independent. We are not affiliated with, endorsed by, or partnered with Woolworths NZ, Foodstuffs (Pak'nSave, New World, Four Square), or any other retailer.
2. NO GUARANTEES
While we strive for accuracy, supermarket pricing is dynamic.
Availability: We cannot guarantee that a price or product listed in our email will be in stock or available at your local store.Pricing: Shelf prices may change without notice. The price at the register is final.3. FLASH DEALS & THIRD PARTIES
We may highlight promotional offers ("Flash Deals") from local businesses (e.g., butchers, grocers).These deals are transactions solely between you and the retailer.
Navitra Trading Co Ltd is not responsible for the quality, safety, delivery, or refund of any goods purchased. Any disputes must be resolved directly with the vendor.
4. LIMITATION OF LIABILITY
To the extent permitted by New Zealand law:
Go SuFa is provided "as is" for informational purposes.
We are not liable for any loss, inconvenience, or expense (including wasted travel or grocery costs) resulting from your reliance on our information.
Note: This does not limit any non-excludable rights you may have under the Consumer Guarantees Act 1993.
5. USER RESPONSIBILITY & INDEMNITY
You agree not to misuse information provided by Go SuFa or represent it as official pricing or advice.To the extent permitted by New Zealand law, you agree to indemnify Navitra Trading Co Ltd against losses arising from your misuse of the service or misrepresentation of information provided, excluding losses caused by our negligence or misconduct.
6. ANTI-SCRAPING & DATA USE
The compilation of prices and data in our service is proprietary to Navitra Trading Co Ltd.
No Bots: You strictly may not access the Service using automated means (including robots, spiders, scrapers, or scripts).
No Commercial Use: You may not extract, copy, or compile our data to build a competing service, database, or price feed without our express written permission.
7. INTELLECTUAL PROPERTY
All content, analysis, and layouts within the Service are the exclusive intellectual property of Navitra Trading Co Ltd.
8. GOVERNING LAW
These Terms are governed by the laws of New Zealand.